Tag Archive 'Made to Stick'

Apr 15 2010

Profile Image of Avi Gordon

Sticky messages summarized, free at bookrapper.com

Filed under MBA Admissions

Readers of this site will know that I’m a big fan of the book Made to Stick, for MBA admissions messaging. The book will NOT tell you anything about what your message should be — how to understand and position yourself in MBA applications — but it is a great and simple guide to communicating a message effectively once you know what you want to say. This was my post on it from November 09.

Anyway, I discovered a fabulous and free, if slightly zany, summary and commentary of the book up at bookrapper.com – Australia, well worth sharing.  The full 13-page pdf can be downloaded here. (There are many other topical business book summaries for free download too.)

Here is a flavor of some of the charts and summaries making the reader to care enough to take action; overcoming the expertise trap; and the 6 elements of sticky messages:

MBA message 1 Sticky messages summarized, free at bookrapper.com

MBA message 3 Sticky messages summarized, free at bookrapper.com

MBA message 2 300x142 Sticky messages summarized, free at bookrapper.com


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