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MBA
Studio's book is written by Avi Gordon and published by McGraw Hill.
Copies may be purchased through most local bookstores
or
Amazon.com
or
McGraw Hill,
or
Open UP,
or
Business Week Online.
The book is a complete guide to the four parts of a winning application:
1. Competitive Strategy
2. Profile Development
3. Essay Management
4. Writing Technique
Part 1 analyses the behind-the-scenes culture and practices of admissions and how to promote yourself in this context. It
discusses the attributes schools look for, and how to negotiate the filters Adcom uses in screening applicants.
Part 2
outlines a system to identify the competitive value in your background, how to construct your value profile from this, and turn it into a compelling message.
Part 3
is about essay questions
and how to fit your profile to them: how to know
what to write, which essay to write it in, and how
to write it well.
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Search inside
Part 4
is about writing better. It
provides templates for organizing specific essays,
gives solutions for improving expression and
avoiding essay pitfalls, and a checklist of do's and
don'ts.
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