Apr 15 2010

Profile Image of Avi Gordon

Sticky messages summarized, free at bookrapper.com

Posted at 7:57 am under MBA Admissions

Readers of this site will know that I’m a big fan of the book Made to Stick, for MBA admissions messaging. The book will NOT tell you anything about what your message should be — how to understand and position yourself in MBA applications — but it is a great and simple guide to communicating a message effectively once you know what you want to say. This was my post on it from November 09.

Anyway, I discovered a fabulous and free, if slightly zany, summary and commentary of the book up at bookrapper.com – Australia, well worth sharing.  The full 13-page pdf can be downloaded here. (There are many other topical business book summaries for free download too.)

Here is a flavor of some of the charts and summaries making the reader to care enough to take action; overcoming the expertise trap; and the 6 elements of sticky messages:

MBA message 1 Sticky messages summarized, free at bookrapper.com

MBA message 3 Sticky messages summarized, free at bookrapper.com

MBA message 2 300x142 Sticky messages summarized, free at bookrapper.com


Responses

Trackback URI | Comments RSS

Leave a Reply

SEO Powered by Platinum SEO from Techblissonline

Switch to our mobile site